The photo on the cover of the book, entitled "Effective Coaching," includes a group of State University of New York Athletic Conference at Fredonia athletes totaling more than 30.
Some are holding an index finger in the air, others are giving a thumbs-up and still others are smiling broadly, none more so than the man at the far right.
For Jim Ulrich, the book's author, such celebrations were the norm rather than the exception for a quarter of a century.
The men's head track and field coach at Fredonia from 1974 through 1998, Ulrich led the Blue Devils to 27 New York State Collegiate Track and Field Conference men's championships (14 indoors, 13 outdoors) and 35 SUNY championships (14 indoors and 21 outdoors, including 20 in a row).
In addition, Ulrich coached five NCAA Division III national champions and three runners-up, and 68 NCAA Division III All-Americans. He was named NCAA Division III Regional Coach of the Year five times, New York State NYSCT&FA Coach of the Year eight times and SUNYAC Coach of the Year 13 times.
His athletic accomplishments - both as an athlete and as a coach - have earned him a place in five halls of fame, most recently the Chautauqua Sports Hall of Fame.
The other halls of fame where Ulrich is enshrined are at SUNY Fredonia (Class of 2004), Indiana State University (Class of 2002), Kenmore West High School (Class of 1997) and the Niagara Track & Field (Class of 2011) where the James D. Ulrich Award was created and is presented annually to the top collegiate male track and field athlete from a non-Division I school.
Before that, Ulrich set the Kenmore West High School record in the discus (167 feet, 3 inches) and placed third in the New York State championships in 1965; set the javelin record (241 feet, 1 inch) at Indiana State University where he earned All-American status, was named the ISU Athlete of the Year (in 1968) and was a U.S. Olympic Team qualifier; and coached the Lockport High School track & field team to the Section VI Class AAA title each year from 1969-72.
Other Ulrich milestones include: North American javelin champion (60-and-older division) in 2008; multi-year participant and record holder at the Empire State Games where he served as the torch-bearer for the opening ceremonies in Syracuse; and serving as a representative for all of track and field on the University Presidents Council on Ethics in Athletics from 1994-96.
Jim Ulrich was inducted into the Chautauqua Sports Hall of Fame in 2016.